The model wearing the Classic Madras lightweight long-sleeve shirt in Indigo 12 with blue jeans

01 / The first piece

Madras Indigo 12

$190.00

Lightweight Madras, woven from 100% organic cotton grown in Tamil Nadu, India. Twelve dips in a fermented natural indigo vat build the deeper shade. River shell buttons finish the shirt.

Naturally dyed by hand. Variations in tone are part of each garment's character, and the color softens with wear.

See Madras details and size guide →
Materials, origin & care

LIGHTWEIGHT MADRAS

100% ORGANIC COTTON

FERMENTED NATURAL INDIGO DYE

RIVER SHELL BUTTONS

MADE IN TAMIL NADU, INDIA

Machine wash cold with similar colors
Hang dry recommended

Classic Madras Shirt - LS - Lightweight in Indigo 12
Close-up of a blue shirt collar, button and label reading natural indigo 12 dips
A hand holding green plant material, with a blue sleeve and greenery behind it

02 / The second piece

New Jeans Azul

$195.00

Recovered cotton fibers, made into a new uniform. The New Jeans have a higher rise and a straight leg, with a zipper fly and IOAN nickel-free metal buttons. Made with The New Denim Project in Guatemala City.

Azul keeps the color of the recovered fibers. These jeans involve zero re-dyeing and are featured here as the companion to the Indigo 12 shirt.

Shop New Jeans in Azul

See New Jeans details and size guide →
Materials, origin & care

12.5oz DENIM FABRIC

UPCYCLED TEXTILE WASTE

ZERO RE-DYEING

MADE IN GUATEMALA CITY

Machine wash cold with similar colors
Do not bleach
Hang dry or tumble dry low

Model wearing blue jeans with hands in the front pockets and brown shoes

From leaf to blue

Where Our Indigo Comes From

Our natural indigo begins with Indigofera tinctoria, grown in Tamil Nadu, India. Local dyemasters work with fermented indigo vats, keeping the craft alive by hand. The number in each shade tells you how many times the garment was dipped in the vat. Each dip builds the color a little deeper.

A farmer tending indigo plants in a green field
01 / Indigo grows in Tamil Nadu, India.
Two workers harvesting indigo plants, one holding a bundle of leaves
02 / The harvest begins the journey from leaf to pigment.
A dyemaster at a fermented natural indigo vat
03 / Fermented indigo vats keep the color alive.
A dyemaster wearing gloves holds a blue garment by hand
04 / Dyemasters dip each garment by hand.
Indigo 2

Indigo 2

Two dips for a soft, light blue with a naturally uneven, cloud-like character.

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Indigo 6

Indigo 6

Six dips for a balanced mid-blue, rich but still relaxed.

Shop Indigo 6
Indigo 12

Indigo 12

Twelve dips for a deep, saturated blue with real intensity.

Shop Indigo 12

Every piece is dyed by hand, so no two are exactly alike, and each one softens and develops its own character over time.

The Indigo 12 Collection

Twelve dips. A deeper blue. A character of its own.

Classic Madras Shirt - LS

Classic Madras Shirt - LS

Indigo 12 · $205.00

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Clean Crewneck T-shirt

Clean Crewneck T-shirt

Indigo 12 · $65.00

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Pique Tank

Pique Tank

Indigo 12 · $60.00

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Clean Pocket T-shirt

Clean Pocket T-shirt

Indigo 12 · $70.00

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Ponya Drawstring Pants

Ponya Drawstring Pants

Indigo 12 · $165.00

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Arcus Shirt

Arcus Shirt

Indigo 12 · $185.00

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Standard T-shirt

Standard T-shirt

Indigo 12 · $80.00

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Pullover Hoodie

Pullover Hoodie

Indigo 12 · $135.00

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Zip Hoodie

Zip Hoodie

Indigo 12 · $245.00

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