Home to the world's finest organic cotton
The Indian subcontinent extends from the Himalayas in the North to the coastal plains of the South. Scientists believe that cotton was first cultivated in the Indus Delta, circa 6,000 B.C. India’s landscapes are highly conducive for cotton-growing, however only less than 1% of cotton grown is pesticide free and non GMO. This stark contrast has sparked all the more reason for the evolution of the Clean Clothes project, dedicated to the production of quality garments in a sustainable way.
Farming cotton requires significant amounts of water. Toxic runoff from synthetic fertilizers and pesticides have catastrophically polluted water systems in India for decades. Organic cotton crops retain water more efficiently due to organic matter in the soil and most importantly filter and cycle precious resources. This is extremely important for certain regions of India, where there is a severe scarcity of water.