Natural Dyes
Naturally dyed organic cotton, made by hand in Tamil Nadu, India. Each piece carries its own unique shade of blue.
THE PIECES FROM THE POST
Start with the pants you saw. Explore more everyday essentials, naturally dyed in twelve dips of indigo.
From leaf to blue
Our natural indigo begins with plants grown in Tamil Nadu, India, then takes shape through fermentation and hand dyeing.
Count the dips
The number tells you how many times the garment meets the indigo vat. Each dip builds a deeper blue.
Two dips. Soft, light blue.
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Six dips. A balanced mid-blue.
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Twelve dips. A deeper blue.
Natural dye varies from piece to piece. Your blue develops its own character with wear and washing.
Good to know
Some residual indigo can transfer during early wear. Wash separately or with dark colors for the first washes, and follow the garment's care label.
IOAN's care FAQ explains that residual dye usually clears after one or two washes.
Machine wash cold with similar colors. Hang drying is recommended for the lightweight Madras Shirt; the Pique Tee, Ponya Pants and Pocket Sweatshirt allow hang drying or low tumble drying.
Follow the care label for your piece. Read the care FAQ.
These are unisex styles, and measurements vary by piece. Compare the product's size guide with a garment you already wear.
Some fading and color variation are natural. Wear and washing gradually give each piece its own character.
Yes. IOAN offers free repairs for eligible products. Eligibility, shipping and service details apply.
