(front page) Upcycling - turning denim waste into new fibers in Guatemala City.
in the way each manufacturing choice can lead to the degeneration of our environment. It implies a regime of decisions often catastrophic for our planet.
The products we develop - no matter what they are, t-shirts today, cars tomorrow - are a medium to create life around them. We work with communities around the world, developing sustainable processes, and preserving the identity of people and places which are bound up in the products they make.
It’s one of the most impactful actions we as individuals can make, rather than something mindless or fickle. Our goal is to raise the prestige of what a shopper is. We want to live in a world where we shop for only what we need, where we buy consciously and less.
We are inspired by how things are done. We are not creating a new brand just to fill up shelves. In this modern time it is so easy and in everybody’s hands to do anything, so the most important thing should be how we do these things. We aim to positively affect those around us and to provide opportunities to anyone who is out there working locally and well. We work together to develop clean and sustainable industries around the world using this to create noble and long lasting everyday goods.This is the industry of the people, the Industry of All Nations.