New Jeans

New Jeans


Please note this garment is undyed. Slight color variations are to be expected and are not a defect.

  • Coco - 26
  • Coco - 28
  • Coco - 30
  • Coco - 32
  • Coco - 34 - Soldout
  • Coco - 36
  • Denim - 26
  • Denim - 28
  • Denim - 30
  • Denim - 32 - Soldout
  • Denim - 34 - Soldout
  • Denim - 36 - Soldout
  • Navy - 26
  • Navy - 28
  • Navy - 30
  • Navy - 32
  • Navy - 34 - Soldout
  • Navy - 36 - Soldout
  • Charcoal - 26
  • Charcoal - 28
  • Charcoal - 30
  • Charcoal - 32
  • Charcoal - 34 - Soldout
  • Charcoal - 36 - Soldout



Size (Limited availability)


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Please note this garment is undyed. Slight color variations are to be expected and are not a defect.


The Craft Indirectly dye free using minimal water to produce high content upcycled material

This manufacturing process is indirectly chemical-free, dye-free, and uses minimal water to produce our high content upcycled material. We do not utilize any synthetic fibers, helping all of our yarns and fabrics remain 100% natural and biodegradable. We use a closed-loop system, where all material is transformed into one of higher value and utility, eliminating the concept of waste as even our waste from the upcycling process is later used as compost to grow specialty coffee in the highlands of Guatemala.

The Land Land of volcanoes, innumerable possibilities

Guatemala area has been a fertile land for production, trade, export, and culture throught its history. The landscape creates a unique combination of different organisms, all looking for solutions from the land and building communities that thrive off of the natural supply chain. All these in an environment made by volcanos, forests and water, where the local Mayans had to welcome the European colonizers or immigrants a couple of centuries ago; creating a land of contrasts and innumerable possibilities.


The Process Pre/post consumer fashion waste recycled into fiber, new yarn, and fabrics.

The overwhelming amount of manufacturing waste being deployed into public space has exposed how outdated our production processes have become over the past century. It has inspired many to focus on how we can repurpose and create new things out of what’s already been used, thereby stopping wasteful manufacturing methods. This led us to our partner in Guatemala, The New Denim Project -- a leader in upcycling industrial waste from the fashion industry into premium textile goods. Focusing on upcycling excess to create new fabrics, this project collects pre-consumer industrial waste from mills and grinds these scraps back into new fibers, yarns, and fabrics.


The People A family business who cares for the people and environment

Our local partner, The New Denim Project, evolved from a manufacturer of traditional kitchen towels to become a leader in producing upcycled textiles from the waste of the fashion industry in Guatemala. A family business that puts engineers, machinists, sewers and artisans working within their local community on the path of treating our planet in a more caring way.


From the land to the finished product, all within a perfect environment, working to bring production back to the original makers.

  • Raw Material: Guatemala
  • Processing: Guatemala
  • Cut And Sew: Guatemala
  • Labels: Guatemala
  • Hang Tag: Guatemala

Re-invigorating, re-introducing local ancestral techniques, adapting to modern need.

From the ground to the finished product, made at the source of the raw materials.

Organic, recycled or biodegradable materials and processes.

Worldwide team members and partners receive more than average wages and salaries.

No intermediaries or agents, every production is developed and monitored by IOAN.